Fashion Pitch is held to boost the attractiveness of Malaysia’s fashion industry as well as to increase gross income from Malaysia’s fashion industry to significantly contribute to the country’s economy. Interested applicants must submit their proposals and applications by 27 July 2014. Malaysian citizens who are above 18 years of age are considered eligible to apply for this competition, while applying candidates must also have the passion for fashion.
According to Johan Ishak, the Chief Executive Officer of MyCreative, “We have received positive response from our first Fashion Pitch launched last year and this year, we are expecting more fashion designers to grab this opportunity to kick start their own labels.” Through Fashion Pitch last year, MyCreative had awarded loans to four (4) successful applicants namely Pearly Wong, Commoddity, Fern Design and Whimsigirl.
Applicants must e-mail to fashionpitch2@mycreative.com.my the application forms downloaded from Fashion Pitch tab at www.mycreative.com.my together with the proposals as guided in the webpage itself. Shortlisted candidates will then be called for the ‘Pitch Day’ session in September. Representatives from MyCreative will team up with Malaysia’s renowned fashion designers to act as a panel during the ‘Pitch Day.’ Applicants will be judged based on the uniqueness of their idea.
Fashion Pitch is an initiative by MyCreative Ventures Sdn. Bhd. (MyCreative) which aims to produce business opportunities to upcoming and existing designers and entrepreneurs. In Fashion Pitch, designers with unique and authentic design ideas are shortlisted, and then called to pitch their ideas to a panel of esteemed judges. The initiative was first launched in 2013 in collaboration with Fashion Valet, a fashion online retail shop which advocates fashions by local designers.
Through Fashion Pitch 2013, MyCreative has awarded financing to four (4) of the successful applicants:
1) Commoddity
Comoddity was shortlisted by MyCreative panel judges in Fashion Pitch 2013. Comoddity is a newly start-up menswear fashion brand that offers distinctive and trendy men’s clothing. It started production in June 2013 and selling online in July 2013. Comoddity is a portmanteau of the words ‘common’ & ‘oddity’. The clothes may look common at first glance but with the added depth of unexpected details, unique fabrics and interesting textures the name itself represents the essence of the garments and the brand.
2) Pearly Wong
Pearly Wong Sze Kwan (“Pearly”) was also shortlisted by MyCreative panel judges in Fashion Pitch 2013. Pearly’s apparel collection started in July 2012 in Malaysia after her fashion career in New York, where her designs are timeless, sustainable and a piece of clothing that can be worn all year round. Pearly focuses on sustainable design in fashion where a piece of garment that has long life cycle to avoid excessive wastage that fills land waste and environmental friendly. Her designs are created from clothes that are cut on a waste-free pattern, multifunctional (which can be worn several ways) and made with fabrics that are durable all in an effort to eliminate negative environmental impact.
3) Fern Design
Fern Chua is no stranger to impeccable design; a self-taught fashion designer driven by a lifelong penchant for aesthetics. Her journey into design can be likened to batik – intricate, poignant, and distinct. A chance encounter with a piece of batik spurred what is now a lifelong love and adulation for the bygone wearable art. Ever the visionary, Fern recognises the potential of batik in the international fashion platform. Fern Chua dubs her updated interpretation of her designs as “the new batik”.
4) Whimsigirl
Whimsigirl is a Malaysian ready-to-wear children’s label that offers tasteful traditional and casual wear with a design philosophy that integrates culture, comfort and character. Founded by Syazana Sukiman in 2010, the label has come a long way since its humble beginning as a home business and a bazaar hopper. Following the launch of its online store in 2012, Whimsigirl rapidly expanded its fan base and became a household name among young parents. Already blazing the trail as a children's lifestyle label in Malaysia, Whimsigirl opened its first concept store in Publika in July 2013. Whimsigirl @ Publika is shaping up nicely as an extension of the brand, with an addition of footwear by Peep, a renowned Japanese footwear label, as well as plans to include books and toys in the near future.
Judges for Fashion Pitch 2013
MyCreative was fortunate to have icons as panel judges for Fashion Pitch 2013 such as:
1. Dato’ Bernard Chandran
Malaysia’s renowned fashion designer. His talents have earned him many faithful clients among Malaysia's elite most notably the Royal families of Malaysia and Brunei as well as two former Miss Universe. Due to this, Dato’ Bernard Chandran used to be known as Malaysia's "Prince Of Fashion", but is now being hailed as Malaysia's "King =\f Fashion". He’s also the owner of Bernard Chandran Couture House.
2. Dato’ Nancy Yeoh
The president and CEO of Stylo Worldwide Limited. Stylo is an exciting B2C (business to consumer) fashion festival brand, which soon realised their platform could support something bigger for our country – by turning Kuala Lumpur into a fashion trading hub with our Asian partners.
3. Fadzarudin Shah Anuar
The founder and Managing Director of Fashion Valet Sdn Bhd. Founded in 2010 with the aim of bringing the latest fashion trends to customer’s doorstep, FashionValet is Malaysia’s first and hottest online fashion store.
4. Azlin Ishak
The Finance Director/Co-owner of Global Retail Ventures Sdn Bhd. The company represents international brands such as Peacock, Tape A L’oeil, Collezione, BHS, Accessorize, Jane Norman and Blue Inc. The company was established in 2005 and used to be known as Global Clothing Sdn Bhd.
5. Farhanita Shaid
The General Manager of The Melium Group. From retailing international fashion brands to pioneering the café culture with the introduction of DÔME, Melium has been Malaysia’s leading luxury fashion and lifestyle retailer since 1989.
6. Johan Ishak
The Chief Executive Officer (CEO) of MyCreative Ventures Sdn Bhd.
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