Wednesday 26 March 2014

My Music Odyssey

Music was no longer driven by energy alone. It had various elements that require intellectual intervention. Everything had to be synergised like pieces of puzzles - chord arrangements, melody, genre, beat, lyrics, types of instrument and the most epitome ingredient, the "feel"

USIC has always been a significant part of my life. Not because I grew up with music, but because I made a conscious effort to have interest in it. I grew up in a typical conventional traditional Malay family where the ultimate focus was being put on education and religion. Music was never part of that. It was all about tuitions for the core subjects like maths, English and the like. Music class was unknown in my family. I wanted to become a fine artist but responsibly pursuaded otherwise by my father. I became an Accountant instead. Having said that, where did the opportunity to love music came from? My father do listen to music but it was not fresh enough for the liking of a kid like me (back then). We are talking about names such as Frank Sinatra and Nat King Cole alongside the local counterparts such as Ahmad Nawab, Syed Agil and of course, who cannot resist, P. Ramlee (Tan Sri). The radio scene was also quite limited to Zainal Din Zainal or Nuramin from Radio Malaysia Ibu Kota (popularly known as RMIK).

So what had opened my eyes (or rather my ears)? It was a few names as listened from cassettes bought by my father - Alleycats (Kerana), Kembara (Duit-Duit) and Sudirman (Chow Kit Road). This showcased music as a point of interest to me. The point where I begin to request my father to buy more cassettes of those artists. On the foreign influence side, Michael Jackson was at that time winning all trophies possible via Billy Jean, Beat It and of course, Thriller. The first foreign cassette I'd ever listened to was the compilation of 1984 Grammy Award winners simply because Michael Jackson was on it. This exposed me to more good tunes such as Uptown Girl (Billy Joel), Telephone (Sheena Easton), All Night Long (Lionel Ritchie) and many more. But soon, foreign influence (on me) depleted as the popularity in school (primary) was heavily fuelled by Search (Rozana), Lefthanded (Tiada Lagi Kidungmu) and a few more Malay Rock'n'Roll bands.


Secondary school was a bigger pool of musical experience. We were having super bands from both local and foreign scenes assimilating into our hungry sponge for entertainment. Search (Fenomena album) continued being the No.1 band in Malaysia and Wings (Hukum Karma album) rouse up to be of equal strength to Search. The guru behind Kembara (whom I was listening to initially) now decided to expose himself as M. Nasir storming Malaysia with his solo album featuring Mustika. On the English path, along came Guns'n'Roses, Metallica, Iron Maiden, Bon Jovi, Manowar, U2, Helloween, Sepultura, Nirvana and many more. During that time I begin to learn how to play the guitar. That opened the gate to a new realm of music, the instrumentalists such as Yngwie Johann Malmsteen, Steve Vai and Joe Satriani. As you can see, my musical inclination moved away from the Pop genre that Grammy Awards was dominated by, to Rock'n'Roll and Heavy Metal.


By the time I left for Australia for my tertiary studies, I had made a myopic decision to only accept "Rock" as my preferred genre and closed the doors to any other genre. Being a rocker was cool and that accepting other genre was pathetic, or at least, that was what I was thinking. Metallica became my favourite band and I begin to do a retrospective journey tracking the roots of "Rock". From contemporary (at that time) Heavy Metal bands like Metallica, I managed to trace musical influences to the grandfathers of Heavy Metal, namely Black Sabbath, Deep Purple and Led Zeppelin. These bands had strong blues influence. That led to the discovery of a softer "Rock" such as Pink Floyd, Dire Straits, Double Trouble, the Police and of course, The Beatles. These bands introduced me to great musicians such as Ozzy Osbourne, Ritchie Blackmore, Jimmy Page, David Gilmore, Dr. Mark Knofler, Stevie Ray Vaughan, Sting and Sir Paul Mcartney. Of course I knew Elvis Presley is the king of rock but I never went that far. He did not fit in into my appetite. What did fit in naturally was and still is, the modern Rock King, inventor of freakish blues, Jimi Hendrix.


Occasionally I do enjoy some pop songs but it was more because of the sexy girls singing - Madonna, Kylie Minogue, Shakira, Spice Girls, Christina Aguilera, Britney Spears and the list goes on. Hip Hop was not in my DNA except for Will Smith. At that time the Rock influence was deeply embeded especially when jamming sessions (I play the bass guitar) were filled with Rock songs, or, if not, derivative of Rock, such as Alternative or Grunge. That myopic dimension was soon broken when I met Ahmad Izham Omar, a Malaysian song writer and producer (who produced Innuendo's albums). We talked about music. We strategised genres to capture audiences when he was the CEO of 8TV and radio stations such as Hot FM, Fly FM and One FM. We had some jamming sessions, of which, some of it involved stars such as Amy Search and Jacklyn Victor. He was well balanced in his interest. He appreciated both "Rock" and "Non-Rock". He simply appreciates music... full stop.


He (Izham) provided me with a new realm of discovery - music was no longer driven by energy alone. It had various elements that require intellectual intervention. Everything had to be synergised like pieces of puzzles - chord arrangements, melody, genre, beat, lyrics, types of instrument and the most epitome ingredient, the "feel". It is as if music is supposed to give some transcending enlightenment. As a result, I started listening to  Chick Corea, Kenny Wayne Shepard, Jeff Buckley, John Mayer, Mike Stern, Tracy Chapman, Living Colour and had intensified my listening to Izham's favourite, The Beatles. I learnt a hell of a lot about music from Izham. It gets interesting when he makes fascinating observations on song structure. For example, most songs have even bars in a verse (eight or four) but the song Yesterday, by the Beatles, has seven. He also gave me insights on how my bass guitar playing should fit in bridging the beats from the drums to the other instruments and laying out the rhythms for the vocals and guitars to ride on as well as providing the notes and melody that fences a song together. This all sounds very philosophical but when comprehended, it is the substance of that "intellectual" intervention that makes a song really, really good to listen to.


In the end, I had embarked on a wonderful journey into the music world retrospectively and prospectively; and jumping from one genre to another. I accept all genres of music for a better understanding of music universally. I also utilise, where possible, the various techniques that the different genres can offer, and, in my mind, appreciation of music cannot be guided by the musicians solely as it must reciprocate the interest of the listeners. In other words, musicians should not limit their musical creativity to what he or she believes in but also to include what the listeners believe in. Despite all that, when asked who or which band had the most influence in my musical journey, I'd answer, Metallica!!!!! ..... and hail Burton.




METALLICA
(Original Lineup excluding Dave Mustaine)
L to R:
Kirk Hammet (Guitar), James Hetfield (Vocals/Guitars),
Lars Ulrich (Drums) and Cliff Burton RIP (Bass)



Johan Ishak
Chief Executive Officer
MyCreative Ventures Sdn Bhd

Monday 24 March 2014

MH370, always in memory


The most painful goodbyes are the ones that are never said.

Our hearts go out to all the families and friends of those on board MH 370.

Deepest condolences from MyCreative Ventures and Al-Fatihah.




Friday 21 March 2014

Insights from MIDEM








Similar to MIPCOM, MIPTV or Film Festival, MIDEM ( Marché International du Disque et de l'Edition Musicale) is where international deals for music are sought. Flanked by various useful industry seminars, dialogues and talks, the visit to MIPCOM proved to be quite informative, particularly those in the creative industry such as music. MIDEM was held at Riviera Halls, Palais de Festivals. This was the second time the Malaysian delegates appeared at such event. The delegation was organised by Recording Industry Malaysia (RIM) and supported by the Dasar Industri Kreatif Negara (DIKN) officials in association with the Prime Minister's Office (Malaysian), Matrade and the Malaysian Embassy in France.
The Malaysian SuperNova Concert on 3 February 2014 was the highlight of the delegation's efforts to promote Malaysia in general but specifically, the Malaysian artists for the concert capitalised the exposure at a global level: Shila Amzah, Azlan and The Typewritter, Goldkartz and Thomas Jack. The recording companies that led the delegation were:

1. Acclaim Music (M) Sdn Bhd                                            10. KRU Music Sdn Bhd
2. Goldkartz Productions                                                      11. Nova Music Sdn Bhd
3. Loonaq Sdn Bhd                                                              12. Agi Music Sdn Bhd
4. Luncai Emas Sdn Bhd                                                       13. S100 Entertainment Sdn Bhd
5. Rock Unite Inc Sdn Bhd                                                   14. Shila Amzah Entertainment Bhd
6. Rumpun Records Sdn Bhd                                                15. Life Records
7. Dark Liquids Music Production                                         16. The MoveMint Sdn Bhd
8. Suwah Enterprise (M) Sdn Bhd                                         17. Global Creative & Media Agency Portal
9. Suria Records Sdn Bhd                                                           Sdn Bhd






Apart from the Malaysian Chapter,the ideas and information obtained at MIDEM are very bold and certainly means a lot to the promotion of the music industry. In not so much elaboration, here are some salient points:

BUILDING BRAND AROUND MUSIC

Artists-Fan Engagement is a must, especially top 10 fans who will spread relevant information regarding the artists, the music and movements to the pyramid of followers. This is to create positive impact by synchronising communication with what the fans can relate to. Make it an experience.

Diversify revenue source through 360 degree consideration ( eg. Artist endorsements, merchandising, tour, social media content, etc). A new method is Fan Crowd Financing, where the sales from fans are secured before the production of offerings (e.g. Fan’s name/photos appearing on the album cover/booklets at a price).

YouTube as teaser is more meaningful than the full blown version of YouTube for music videos. The teaser should have linkages to the full version or any other related content that requires subscription of on-line streaming purchases. If not, USD750 million worth of revenue will be at stake as YouTube accounts for 64% of music video viewed globally.

Riding on established brands helps accelerate fan base growth. This is done via careful matching of artists’ image to the psychological selling points of the brands (e.g. If an artist is active in sports, get them for Nike or Adidas endorsements). However, the profile of the artists and its endorsement remuneration must match the profile of the related brands. A high profiled artist should go for high profiled brands and earn high income. This will ensure future sustainable acceptable income level for the artist. A new artist then starts with lower profiled brands.

The quest is to turn followers into fans and fans into customers predominantly via social media. Indie companies stand better chance as they are closer to the fans than commercialised companies.





IDEAS SHARED AT OPEN PITCH

Music to the dance (as opposed to ‘Dance to the Music’) concept where you dance and the system will produce music accordingly.

Music marketplace that provides online networking and deal facilitator for all participants of music industry such as singers, musicians, song writers, lyricists, sound engineers, recording studios, promoters, concert organisers and merchandisers.

'You Will Never Concert Alone' idea where a fan matchmaker works online to intelligently match profiles of fans who belong to the same interest groups (i.e. favourite artists, favourite genre, location, etc) and help organise various aspects of concerts such as ticketing, transportation, etc.

Match music to mood where the system will get indications from users (via photo selection) to curate list of songs to match the mood of listeners. The curators will be artists who will compile songs that they would listen to for those particular moods.

Integrated music catalogue system that links all aspects of music management that encompasses catalogues, licensing, financial management, scheduling, communication, royalty calculations and collection methods with relevant intellectual property authorities.

Personal music butler via mobile device curates the daily music for you based on your activities. It tells you what to do in your daily activities in accordance with your pre-set diary and matches a music to it (e.g. Jogging). It also gives you current updates on your preferred subjects such as football scores, business news, weather forecasts, etc. Most importantly, it voices out status updates of your various social media channels.

Where do indie musicians go to for digital channels? Mega digital music distributors like iTunes or Spotify requires at least 230,000 streamings before any music can qualify to be on its sales catalogue. This is counter productive to emerging artists. An Indie digital music store cum social media can solve this issue.

Content subscription of viewing artists’ lives behind the scenes (e.g. behind concert stages, rehearsals, recording sessions, etc) can provide significant revenue streams. An online service to cater for this market has strong demands as there are millions of fans who will pay for such privileges. Fans spend on average USD400 per year – a pool worth growing.

Fan chooses the genre flexibility of songs if there is a device that can allow them to creatively change the beat, the musical instruments track, the song arrangements, adding new sounds, etc. When done on existing songs, the fans create their own remix. This can do well in music schools for music programmers. The product is already being sold in many music schools in Europe.



LEGAL UPDATES

CANADA: Copyright Infringement is not limited to the exact copy but also the similarity of the content and it extents to include the loss of revenue for derivative source of revenue such as merchandising that relates to the original content being copied. [Cinar vs Robinson, 2013 SCC 73, Canada]

FRANCE: Anti-Piracy Act withdrawn!! in France. The Act was initially adopted in 2009 using a 3 strikes method where actions are only taken after 3 warnings, after which, websites are blocked. This was “deemed” as going against “freedom of Speech”. The French Government will be reintroducing a revised version of the Act to counter piracy. Importance of definition of “format” of distribution in legal agreements is the take away point from Spedidam vs Digital Stores where the former represents artists who lost in their battle to claim digital distribution.

GERMANY: Exclusion of “Streaming” from Copyright enforcement further increases industry players' jittery against piracy. However, the streaming company will be legally liable if the material relates to sensitive information. Google is exposed! Discussions is still on-going for legal aspect of 2nd hand sales of music media.

BELGIUM: Pornography with music background gets away! It seems that music that is indirectly recorded in pornography production as a result of the central hotel in-house music is out of the control of the production team and it has no consequential effect on the quality of the production. Therefore no infringement offences can be charged (to the pornography producers).

RUSSIA: Artists must show proof of copyright and infringement before the authorities can block pirate web sites. This is from the new anti-piracy law that was recently released in Russia.

The UK: Artists for unreleased recordings in the past gets royalties for 20 years although there are no legal agreements to cover it. This is to ride on the strong physical CD sales (64% of music sales in the UK) as opposed to digital craze that the rest of the world is experiencing. 




Monday 10 March 2014