Wednesday 17 December 2014

The NEW Silverfish Writing Programme



Do any of the following mean anything to you?

Do you believe in the power of the story?
Have you wondered why do some stories work while others don’t?
Do you understand the concept of the 'Right Brain'?
Do you believe that it is possible to dig deep into one's psyche and unleash the genius within?
Do you simply enjoy telling stories?
Do you want to create/write stories for your children/grandchildren)? 
Do you believe writing is therapeutic?
Do you simply want to write to express yourself?
Do you want to be able to write what publisher's want?
Do you believe in the magic of writing?


If you are even remotely interested in any of these, read on.


Write what publishers want
The universe is made of stories, not atoms -- Muriel Rukeyser

The world is full of stories. We, humans, are the strangest of all animals. We may miss meals (ask your teenager buried in a book or your auntie hooked on a television soap) but not our stories. Even in famine stricken zones, while people wait for the food trucks to arrive, they tell one another stories to keep alive. In war zones, where life is in danger every single minute, people cannot resist telling stories. All religions have tons of stories that are constantly repeated. Stories are part of our very being, our claim to be human.

We are surrounded by stories every waking minute of the day. When we turn on our radio or television to listen to the news, or to watch a drama or sitcom or even a cooking show, when we open our newspapers or surf the net for news, when we go to the movies, to a dance, listen to a song, or look at a painting, when we go to the office, pitch a proposal to our boss, our clients, meet our co-workers when we relax over tea and gossip, or tell them about our day, or listen to their stories. When we read books, we read stories. And stories will make us laugh or cry or angry, and dozens of other things. We will love characters or we hate them. Good stories never leave us indifferent. We have a desperate need to tell stories in whatever form. That’s why some of us want to become writers. But if one does not write what publisher's want, one does not get published. So what do publisher's want?

Why do some stories work while others don’t?

Now we look at another point: how many times have we heard people, coming back after attending a creative writing course, complaining that they still can't write? (One story a year or one in ten years does not count.) There is no shortage of creative writing courses, workshops and books in the world teaching: basic storytelling, rules of plots, pace, characters, conflicts, structure, busting writers' block and etc and etc. In other words: lots of mechanical rules and routines. A student, who has registered himself in the hope of learning some of the magic that makes writers tick, comes away disappointed possibly thinking that he is fated never to become a writer and, maybe, gives up altogether.

Me, I am a publisher, though I do have written a book of short stories (more to test my theories than anything else) and I do all the writing on The Silverfish website. I started publishing ten years ago, and I must have read well over a couple of thousand short stores and a few hundred novels submitted to us for publishing. (Yeah, I am the only one here.) And you can add to that the over half a century of personal reading, and all the editing I do to pay my rent. But one thing has always intrigued me. Why do some stories work while others don’t? Can writing be taught?

Harnessing the Right side of the Brain

The Silverfish Writing Programme is, to a large extent, inspired by Betty Edwards' book on drawing. I came across the book some ten years ago. Yet, another self help book, I thought. Still I always wanted to draw and decided to give it a go. Within three weeks I was drawing the likeness of my face by looking into the mirror. It actually worked! It is, possibly, the only self help book that works the way it promises. And, after reading it, I wondered for years if writing could be taught by some similar technique. I came to the conclusion that a direct 'conversion' was not possible. That would be like asking a swim coach to teach competitive cycling. But there is one common theme in both writing and drawing: learning how to see. If you want to become a writer you must learn how to see and write what you see, not what you think you see, just as you will need to if you want to to draw.

It is often said that genius cannot be taught. Writing with the Right Side of the Brain programme acknowledges that. Only a certain part of writing can be taught, the rest has to be discovered from inside and dragged out by the individuals by themselves. We believe genius cannot be taught, but it can be learned. An average person is not one but two: the conscious craftsman who can learn rules and techniques, and the unconscious artist or 'creative writer'. Or, in 'new age' terminology, every individual consists of a left-brain person and a right-brain person. Yin and Yang. Siva and Sakti. Unfortunately, the two sometimes (often?) don't talk to one another. The programme is designed to trick the two sides into working together. In most people, years of neglect has made the artistic side 'rusty'. The programme is designed to teach you how to discover that creative side, and to switch from one to the other effortlessly. It will take a little time and practice, but you should feel something happening on the very first day.

Long before a student attends a formal creative writing course, something else has to happen. He has to learn to become a writer. It is a mysterious process - this becoming a writer. It requires a awakening of a certain instinct inside. Writing can be all consuming. It can happen even when you are nowhere near your writing pad (if you still do longhand) or your computer. It is a temperament, a desire, a feeling, an impulse … and all those things combined. It is both conscious and unconscious. And just as it is not possible to teach someone how to ride a bicycle by theory alone (get on the bike, sit on the saddle, push off, paddle and balance!), the same applies to writing. But once learned it will not be forgotten. It’s like swimming. Remember that first time you went into the deep end, and you thought you were going to die? Then the next few weeks of fighting with the water, splashing and tiring yourself out? Then, finally, the realisation, the appearance of the smooth relaxed strokes, and you become one with the water? That’s what writing is is like, doing it day in and day out effortlessly.


Silverfish's success

The Silverfish Writing Programme was launched in June 2006. We published Shih Li Kow, one of our early participants, in December 2008. Her book, Ripples and other stories, was one of the six (from all over the world) that was short listed for the Frank O’Connor International Short Story Award in Cork, Ireland in June 2009. (Previous winners of the Frank O’Connor Award are Jhumpa Lahiri, Haruki Murakami and Yiyun Li.) Interesting, Shih-Li Kow admits that she started writing seriously only after attending the Silverfish Writing Programme.

Didn’t think of it much at that time. But, a Writing Programme that has produced a writer of international standard in just two years is surely worth crowing about. And we are working with several more writers in the pipeline. Do you think you can be one of them? Shih-Li Kow is a single mother, who is a chemical engineer, who works galley-slave hours at a real estate management company in the city, and who still finds time to write daily.

Air and time and light and space

This 10-week writing programme has been designed with the average individual in mind: the average individual who likes to write, who wants to write but keeps running into walls. The most common and crippling of all excuses is: I have no time. I have a full time day job, I have to fetch and ferry my kids, I have no time to write ...

"No baby, when you become a writer, there is no time. There is no space, there is no light, and there is no air either. Everything simply stops." (Apologies, Charles Bukowski.)

When your right brain takes over, everything else simply stops. And when that happens, it is pure magic. Discover, experience and rejoice. Just like in learning to ride a bike, the hardest part is the beginning. But whether you become an Olympic Champion is another matter, though there is nothing to stop you from trying. Becoming a writer is a life enriching experience. Learning to write with the right side of the brain is not simply about the buzz. It is also about writing what editors and publishers want.

Do you, seriously, want to become a writer? Give yourself this gift that will last you a lifetime. But please be prepared to work. (More than 50,000 words should be written during the programme - enough fodder to embark on a novel or a book of short stories.) Drag that genius of yours out from in there. Silverfish Books will be your personal trainer.



OUTLINE OF PROGRAMME SYLLABUS

The programme which will be spread over 10 weeks — which means participants will be required to work on exercises on their own daily and fill up job sheets. (You can cheat, but you will only cheat yourself.)

1. REVEALING THE RIGHT BRAIN: AN Introduction to right brain technique, and starting out on writing as a career
2. WRITE A CHARACTER: Writing characters, being characters
3. LIVE WRITING: Writing from observations of real people
4. TALKING PHOTOGRAPHS: Using photographs as writing tools
5. THE PRACTICE STORY: Putting it all together, casting scenes
6. BASIC BOOK ANALYSIS: How to read books as a writer not as a reader and how to learn from the masters.
7. LEARNING TO SEE: Learning to see like an artist
8. ROOTS OF GENIUS: How to unleash the genius that resides within us
9. YOUR WORST CRITIC: Learning how to put a distance between your own work and yourself to criticise objectively
10. AN INTRODUCTION TO WRITING NOVELS

In general the programme will cover writing of characters, use of dialogues, plotting and pacing, choosing points of view, use of an authoritative writer’s voice, rhythm, structure and style, use of language, use of flashbacks, and generally writing organically (that is from your very being as opposed to mechanically).


To register, click the following link

http://www.silverfishbooks.com/Silverfish/Version4/Writing/WrtitingProgramme.html#overview

The NEW Silverfish Writing Programme

Class starting: Saturday, 31 January, 2015
(Registration open: 1 December 2014)
Limited to 10 participants. Will be held at the premises of Silverfish Books at 28-1 Jalan Telawi, Bangsar Baru, Kuala Lumpur every Saturday for 10 weeks (excluding holidays) from 10.30am to 12.30 pm.
Price: RM1000.00
(THERE WILL BE AN EARLYBIRD DISCOUNT OF 10% FOR THOSE WHO REGISTER BEFORE January 10, 2015- SO DECIDE EARLY)

Friday 5 December 2014

My Performing Arts Agency Announces Calls for 2015 Funding for the Performing Arts

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My Performing Arts Agency (MyPAA), the organiser behind the prestigious Royal Arts Gala, and the National Department for Culture & Arts (JKKN) together with the Ministry of Tourism & Culture (MOTAC) are pleased to announce that the funds raised during The Royal Arts Gala in January 2014 is now ready to receive applications from Malaysian practitioners of the performing arts. The fund was raise to energise the collaborative partnerships for the creation and development of new arts ventures in Malaysia and have been channelled to the ‘Kumpulan Wang Amanah Kebudayaan dan Kebajikan Penggiat Seni’. Last year, a total of 31 out of 170 entries were awarded funding from The Royal Arts Gala Fund. Those who were awarded include Pentas Project Theatre Production, Temple of Fine Arts, Hands Percussion, Five Arts Centre, Shakespeare Demystified, ACX Productions amongst others.

Some notable works made possible with the contribution of The Royal Arts Gala Fund include:
  • Teater Kompilasi Namron by Rumah Anak Teater: a Malaysiantheatre work staged at Esplanade,Singapore
  • By Lee Wushu Arts Theatre: a Malaysian movement work staged at The 9th Dancing Festival of Chiayi, Taiwan
  • Flatland by TerryandtheCuz a collaboration between Australian and Malaysian artistes in contemporary dance
  • Line Of Exchange Between Two Dance Practices by Lim How Ngean: a collaboration between Cambodian and Malaysian artistes exploring classical and contemporary dance
  • Profiling Malaysian Community Artists, their Projects and Innovative Approaches by Arts-­‐Ed Penang: Research and documentation
  • Peperangan Bintang by Actiontintoy Design Laboratory: Research and documentation
The Royal Arts Gala Fund is made available thanks to the corporate partners and arts enthusiasts who purchased tables during the second Royal Arts Gala that took place in January 2014 at the former Istana Negara. This is an annual exclusive and significant arts gala-­‐ a synergy of efforts by the government, the corporate sector and the players in the arts and creative industry-­‐ also intended to raise the profile of the arts in Malaysia and to encourage the private sector to be supportive of the development of artisticand cultural aspects of Malaysia.

The Royal Arts Gala this year also saw the presentation of The Royal Medallion awards-­‐ one to an individual and another to a corporate company-­‐in recognising the ongoing contributions towards the growth and importance of the arts in the country. YBhg Datuk Ramli Ibrahim of Sutra Foundation was honoured with the Anugerah Tokoh Seni (Kreatif) award, and Sime Darby Foundation with the Anugerah Tokoh Seni (Korporat) award.

The aim of The Royal Arts Gala Fund encourages global culture mobility, with the larger aim of extending networks and supporting collaboration between cultural professionals from Malaysia and international partners.

The funding of up to RM30,000 include can be utilised for the below:
  • The promotion of Malaysian artists and works overseas (eg. in performing arts market, festival, showcase, pitch session, tour)
  • The facilitation of international co-­productions and collaborations involving Malaysian and overseas talent 
  • The development of technical and managerial skills among Malaysian performing arts managers and administrators 
  • Research and documentation projects in the performing arts The National Creative Industry Policy (DIKN) defined performing arts inclusive of dance, music and theatre
These performing arts ideaswill be submitted online via mypaa.com.my and will then be presented to the Performing Arts Selection Panel (the Selection Panel), which is set up to assess on the viability of the projects prior to the release of grants or resource needed for the project. Applicants will be evaluated against a few criteria as well as the strength of relevant supporting materials submitted.

The Selection Panel is made up of reputable members of the private, public and performing arts sectors, will act as the gatekeepers to ensure that the proposals fit the requirements. The Selection Panel is chaired by Puan Shahira Bazari, Director Khazanah Nasional Berhad.

According to Founder and Director of MyPAA, Izan Satrina, "The case of the arts in Malaysia is yet to be a priority...but there are some who strongly believe in the power of the arts, and have supported the development of Malaysian arts in their own capacity and there are some who have generously contributed to The Royal Arts Gala Fund. We truly appreciate these angels who have contributed to widen access to the arts throughtout the country, as well as to maintain and develop our arts institutions in Malaysia. Consistency in whatever we do is important and hence we hope to have this steady form of fund generation on a yearly basis to provide the industry some assistance," 

Individuals or companies interested in applying for the grant can do so via MyPAA’s website at www.mypaa.com.my. The application deadline is 11 January 2014 and successful candidates will be contacted in early March 2015. Further enquiries can be emailed to azirah@mypaa.com.my or ragfund@mypaa.com.my.

Monday 1 December 2014

Insights From Global Mobile Game Developers Conference 2014, Chengdu, China.


The Global Mobile Game Developers Conference (GMGDC) is China’s largest B2B convention for
mobile game developers. Held on September 24-25, GMGDC was all about “Enabling Success” – connecting developers to local and international distribution channels and creating partnerships for growth and investment.

Hosted in Chengdu –China’s developer and high-tech manufacturing hub – this year’s event brought together over 5,000 developers and industry professionals, 300 domestic and international media, and over a 100 speakers from over 20 countries. Not only are the industry’s top minds are back to speak, but you also get to hear from the freshest up-and-comers in their first ever Indie Pitch – where independent mobile game developers pitch their best game ideas.


If you are a Malaysian and you have never been to China. The trip itself is already an ‘enlightening’ one especially if you only care about where you are going to and where will  you be staying at.  Why? Simply because China practices different internet policy. More than 2,701 websites are or were blocked in mainland China (excluding Hong Kong and Macau) under the country's policy of Internet censorship. For the full list of the blocked websites, you can always yahoo! (Yes Yahoo!  not Google since Google is in the list)  or refer to wikipedia. So, prepare yourself with the absence of Google, Youtube, Facebook, blogspot and 2,697 more websites.

We, Malaysians are so used to downloading mobile games and applications through GooglePlay for
Tencent
androids users, or Itunes for Iphone users. Since GooglePlay is not available in China, you must be wondering how do mainlanders download their applications. Well, there are more than 20 mobile applciations stores available as alternatives for those in China to download their applications. Among of them are Pandaapp,  Baidu App Store, Opera Mobile App Store, Tencent App Game (From the developer of WeChat) , AppChina and Wandoujia. So, if you only know how to Google something or download apps via GooglePlay, please download one of these alternatives before you depart to China.

If you are one of those who intend to penetrate China’s mobile game market, it is advisable for you to participate in Global Mobile Game Developers Conference. Among of the tips that you can get from the experts sharing sessions are:

1)The platform for downloading apps in China is not as concentrated as in Malaysia or other countries. So it’s quite difficult for others to penetrate the mobile games market in China; instead of targeting only GooglePlay, you have to target a lot more mobile apps store

2)Language barrier. Majority of the Chinese does not even speak/read/write English. So, please invest on translation. (China uses Simplified Chinese Character while Taiwan and Hong Kong uses Traditional Chinese Character)

3)
Different social media: Chinese uses different set of social media to spread word of mouth regarding their favourite games. Wechat is the Chinese’s Facebook since it has the ‘moments’ functions which resembles Facebook’s status updateds. Since blogspot is not available (read: blocked), the Chinese uses their own microblog which is called WeiBo to blog about their favourite games.  (In Hong Kong and Taiwan, Facebook, Google and etc are not blocked)


In short, you have to really study the market in China before trying to market your mobile games here. Or for easier alternative, find someone to cooperate with or to partner with. Someone who really knows the market here. Maybe you can find one in the 3rd Global Mobile Game Developers Conference next year. Who knows?

Thursday 20 November 2014

MY PICK ON TOP 10 BEST MUSIC ALBUMS

 
I have always been fascinated with music. Recently, I googled "music" and explored various knowledge sites. It seems that the word "music" came from the word "Muses" that means the daughters of Zues who are advocates of knowledge such as Literature, Geography, Mathematics and, of course, Music. Personally, my passion does include Music. Only yesterday I had a jamming session with a famous local composer, Ahmad Izham Omar. We played some Blues and Rock and Roll alongside the band members of D'Kechewas (Azhar, Iesta, Kamal and Eddy). Our favourite genres may differ but once the band members click together, they produce magic... music magic. As an extension to my love for music, yesterday (also), I bought a brand new electric guitar - an Ibanez SA Series - in dark sexy red. I call her Scarlet Ibanez. Scarlet will share jamming studio with my other acquisitions, Sabrina Gibson and Frieda Fender. These 3 females are the only females that my wife will not be jealous of :)

So, given this passion, I thought I might as well end 2014 with a blog post that is less technical, more cultured, no politics and explores the right side of the brain (mine) that sheldom gets attention. Hence, I would like to share with you my pick on the Top 10 Best Music Albums... the kind where you will like all the songs and not skip tracks. Of course these are biased towards my kind of genre, which is rock. The Top 10s, in no particular order, are:

1. ... and Justice for All - Metallica: Metallica has always been my favourite band. There is no wonder why I start the list with Metallica. To be honest, my favourite album from Metallica is Master of Puppets because of a few songs, namely, Master of Puppets, Orion and Welcome Home (Sanitarium). However, I do skip some songs when I play the album. ... and Justice for All on the other hand, gives me a fuller appreciation of an album. I can just let it play from track 1 till the end. I think this is because, by far, this album showcases the best of musical performance of all the individual musicians in the band. The infamous bass drum beats by Ulrich and the mind blowing chords arrangement by Hetfield just set the benchmark for Heavy Metal. This album was also the debut for their bassist, Newstead.

2. Appetite for Destruction - Guns n' Roses: I grew up in the late 80's and early 90's where Rock and Roll was still strong. At that time hip hop was creeping into the mainstream pop culture and rock was diminishing. The only surviving Rock and Roll bands at that time were Rolling Stones, Aerosmith and Guns n' Roses. This album showcases magnificent Rock and Roll with Slash shocking the world with his awesome Blues scaled solos on the Gibson Les Paul and a music wizard touch for Rock and Roll by Izzy Stradlin, it just makes it a complete shout when Axl clads those songs with his lyrics.


3. Come Hell of High Water - Deep Purple: What can I say? All 80's and 90's rock bands must have had their references from their predecessors. Deep Purple goes deep into influencing many rockers. Not so much of Rock and Roll but what they represented was the epitome evolution into Heavy Metal. The mastermind, guitarist Ritchie Blackmore, is a genius. While other guitarist were still exploring the usual Blues scaled Pentatonic on Minor to suit the Rock genre, he was already on an adventure to go beyond those scales and combining other patterns inclusive of arpeggios at a tremendous speed. I salute Blackmore. True enough, when I had my guitar lessons, Deep Purple's solos are some of the toughest to follow. This album is a live recording of a decent selection of their songs.

4. Celebration Day - Led Zeppelin: Enjoying Deep Purple was intense. It gets too technical. When you wanna get out of that zone and just wanna be relaxed, Led Zeppelin offers a soothing easy BluesRock and Roll feel. It feels good when you can play along the guitar solos with Jimmy Page as his was the usual template. What makes them cool is the grove in each song. It is the kind of Rock that does not demand head banging but a hippie dance.. whatever that means. That is the sort of happiness that Robert Plant can offer to his listeners. Celebration Day is a live recording of a reunion concert of the band members (the dead drummer, Bonham, was replaced by his son). At an old age, they can still perform a mind blowing Rock and Roll saga.

5. The Pulse - Pink Floyd: At one point, I had enough of Heavy Metals and Rock and Rolls. I wanted an alternative source of music appreciation. At that time, alternative meant the Grunge bands like Nirvana. However, I chose to look back. When everyone was hypnotised by Rock and Roll, Pink Floyd was already branching into alternative realm just like how Salvador Dali went into surrealism when other painters were on their tracks for modernist expressionism. This is also a recording of a live concert that has songs from across all of their albums. Floyd's fresh outlook into music brings you to a fantasy journey. You need not move your body to appreciate it. Your mind does all the work. Truly magnificent. Kudos to their main movers Roger Walters and Dave Gilmore.

6. Rubber Soul - The Beatles: The Beatles: Having Izham Omar as my mentor in music cannot depart me away from his favourite band, the Beatles. Their genre may not be within my likings but the relevance of what they contributed to the mushrooming of rock bands across the globe is just phenomenon. Some appreciation are acquired taste. Some required a bit of convincing before you can say, "Ahhh,.. I get it!" So I decided to buy all the albums by the Beatles. My first impression was, wow, Pink Floyd was not the only experimental alternative band of their time, the Beatles was the epitome unprecedented trend changer. You cannot imagine how they can be ahead of their time. Given my taste in genre, I have decided to choose a darker, less fun fair type melodic numbers. Hence Rubber Soul.

7. Ten - Pearl Jam: In the late 90's, many alternative (Grunge) bands emerged. These are the usual 4-chords per song type music with distortions to hide technicalities and sometimes, the bloody guitarists went against the normal convention for guitar string tunning of E-A-D-G-B-E. In that ocean of alternative bands, Pearl Jam made their way up by combining both Grunge and Rock and Roll feel. This way, they captured both youth and matured audiences. It was quite delightful for me to have known about them as they provided a bridge between the old wave (Rock and Roll) and the new (Grunge). So far, Eddie Vedder is my favourite Rock vocalist because his voice offers the depth for songs that comes from a wide spectrum of genre.

8. Live in UK - Helloween: Exploring rock uncovers many sub-genres. You have Rock and Roll for a start. Then Heavy Metal, Black Metal, Grunge Alternative, and there was Speed Metal. Having the melody and the groves were not the only attributes that give you the adrenalin rush. Speed is the new substance for youngsters. Helloween is speed like no other. Their songs are so damn fast and with that crunchy "distortion"ed guitar riffs coupled with their shrieking-voiced vocalist, you are set to fuel your momentum especially when running a marathon. Live in UK is a live recording of a selection of songs from their albums. The reaction of the crowd in that concert, as apparent from the recording, is just overwhelming. People sang along to numbers such as Dr Stein and Future World.

9. Blood Sugar Sex Magic - Red Hot Chilli Peppers: In my quest to diversify my music appreciation (instead of remaining in the myopic world of Rock), Funk was a good chapter to push me to the boundaries but not too far. It was a rewarding journey. I used to practise my drumming to Red Hot Chilli Pepper's songs because their colourful Funk breaks the monotonous structure that Rock had traditionally embedded. Thanks to the drummer, Chad Smith, Red Hot Chilli Peppers managed to secure its position as the leading Funk band. Over its life this band produced many good albums but none ever surpassed the popularity of this album. Every song in this album tells a different musical story but yet all portraying that unique selling proposition of a new age Funk advocate.

10. Songs of Innocence - U2: U2 is an Irish band that accumulated fan base big enough to challenge Madonna or even Michael Jackson in the 90's. The albums that made them famous were Joshua Tree and, subsequently, Achtung Baby. For me, notwithstanding that my favourite U2 songs are from these 2 albums, I still find myself skipping one or two songs when playing them. This year, 2014, they released their new album, Son gs of Innocence. The album showcases fresh new sounds but yet, unmistakenably U2 predominantly as a result of Bono's voice, that familiar drum beats by Muller and Adam's heartfelt bass lines. The Edge, the guitarist/keyboardist, on the other hand, has matured in song writing producing the most melodic albums I have ever heard. Kudos.


There you go! You may agree or not agree with my pick but hey, it's my post and this is who I am..... a rocker!! Have a pleasant year end holidays and see you in 2015!


Johan Ishak
CEO
MyCreative Ventures

Monday 3 November 2014

Faith Healer (Theatre / 6 – 9 Nov)


The Actors Studio presents Brian Friel’s Faith Healer.

Starring by Zahim Albakri, Ida Nerina and Na’a Murad.

Faith Healer is a play told in four parts by three individuals; the eponymous hero whose name is Frank Hardy, Gracie who is Frank Hardy’s wife, Frank Hardy’s manager Teddy and finally by Frank Hardy once again. Each of them in their own way describes their successes and failures of their lives in a highly dramatic, comic and at times in terrifying details as they bring forth the Faith Healing performances to small villages halls in remote parts of the UK.

There are stories of miracle cures, stillborn babies and the most intense part of the play would be the return to Frank’s home in a faraway Irish town as well as his possible death at the hands of a bunch of violent villagers and their wheelchair-bound friend. Ultimately, we may see that faith is so misdirected it results in both subtly and wildly differing recollections of the characters’ accounts of their life events which at times led them to downright lying.


Presented by :
The Actors Studio
Dates and Times : 
6 – 8 Nov 2014 @ 8:30 PM; 9 Nov 2014 @ 3:00 PM
Venue :
Pentas 2, klpac
Ticket Prices :
RM63 (Adults);
RM43 (Senior Citizens/Disabled/TAS Card Holders),
RM33 (Students)

Thursday 30 October 2014

Kopisusu Re-Cham 2014: A blend of favorite Nanyang Melodies and Stories from 50s and 60s


一个南洋娱乐年代的演歌与紀事
A blend of favorite Nanyang melodies and stories from 50s & 60s

Kopisusu Re-Cham 2014 咖啡酥酥
Presented by Udiyap Music
Date/ Time:
27 November 2014 (Thu) ~ 8:30 pm
28 November 2014 (Fri) ~ 8:30 pm
29 November 2014 (Sat) ~ 3:00 pm
29 November 2014 (Sat) ~ 8:30 pm
30 November 2014 (Sun) ~ 3:00 pm
30 November 2014 (Sun) ~ 8:30 pm [Hosted by MCMA]

Venue: Theatre & Foyer, DPAC

Tickets:RM88/RM68

Age limit: Admission for aged 10 and above

Ticket info: www.dpac.com.my / (+6)03-4065 0001 / (+6)016-6436 809

Watch: http://www.youtube.com/watch?v=gBcRmqO2Xog

Event Page: https://www.facebook.com/events/158172747686370/?ref=22

The award-winning Yudi Yap, famous of reviving the colourful cabarets of Old Shanghai Jazz halls is back, bringing us something closer to home. In a charming concert play featuring memorable melodies from Nanyang (aka the Malay Archipelago) Yudi is bringing back the romance of 1950’s and 1960’s with a repertoire of favourite music from pre and post Merdeka.This period of South East Asian creativity and hybridity created a unique, celebratory blend of Malay melodies, Shanghai pop music mixed in with songs from Hollywood.

In a tribute to a time of young Malaysia, audiences will be entertained by something familiar, something introduced, and something blended in a fresh re-stage of “Kopisusu”!

Having being nominated for the most number of awards, 8 awards and winning both ‘Best Solo Performance’ (Yudi Yap)’ and ‘Best Ensemble’ at the 11th BOH Cameronian Arts Awards 2014, Kopisusu comes back to Malaysia after being the Opening Show for the Singapore National Arts CouncilSilver Arts Programme 2014 in September.

Joining Yudi in this performance would be award-winning jazz musical director Tay Cher Siang. The concert play is written and directed by award winning Malaysian theatre director and filmmaker James Lee, with an appearance by a special guest Li Qiang!


Anak Jantan Opens In Cinema Nationwide Today


Release Date: 30 Oct 2014
Language:Malay
Subtitle: -
Genre:Action / Drama
Running Time: 92 minutes
Director:Faizal A.Rashid
Cast:Farid Kamil, Bront Palare, Nora Danish, Dato Rahim Razali
Distributor:GRAND BRILLIANCE


Synopsis:
ANAK JANTAN is an A-list starred action-thriller that tells the story of Darin who is haunted by a past life. His negative lifestyle changes once he falls for a young lady from his village named Nara. Soon, the couple migrate to KL city to leave behind Darin’s indecent past and to start a new life. They are blessed with a bright and intelligent son, Saufi. Alas, their family’s happiness doesn’t last long with the arrival of Somchai, an old colleague who has returned to cause unrest at Darin’s workplace. Starring Nora Danish, Farid Kamil and Bront Palarae.


Saturday 25 October 2014

SIRI RASA BERTUHAN by MAT NOR MAHMUD

Artcube is delighted to announce, in collaboration with Muzium Seni Pahang, the commencement of the "Siri Rasa Bertuhan" show by Mat Nor Mahmud. "Siri Rasa Bertuhan" is a celebration of the 99 Names of Allah, comprising of 101 artworks (including "Allah" and "Bismillah") that took Mat Nor five years to complete, in his signature style of using sawdust, glue and acrylic on canvas. The show is open to the public starting from 27th October 2014 and will continue for 3 months. Muzium Seni Pahang is located in the heart of Kuantan.







Monday 29 September 2014

Diverse Sensibilities:Paintings and Sculptures by A.V. Ilango, Chelian, Elanchezhiyan & Reena Kochar




Diverse Sensibilities, as the title aptly describes, showcases the varied and individualistic approaches in the works of four established artists – A.V. Ilango, Chelian, Elanchezhivan and Reena Kochar, all hailing from South India.

Exposed and Inspired by many influences and concepts such as mythology, rituals, animals and dance, their works express the abstraction of the figurative essence distilled from the core of their creative impulse. The exhibition provides an excellent overview of the burgeoning creativity in the contemporary visual art movement of South India.

Opening on 1 October, 2014 from 7.30pm onwards
at Kamaria, 6 Jalan 16/7 Petaling Jaya
With dance performance & refreshment served
Contact us at: +603-40211092
E-mail: sutrafoundation25@gmail.com


Tuesday 2 September 2014


PITCH YOUR IDEAS TO MYCREATIVE

In conjunction with Content Malaysia, which will be held between 17 to 19 September 2014 at Mandarin Oriental, Kuala Lumpur, MyCreative Ventures Sdn. Bhd. (“MyCreative”) would like to invite local talents from filming, animation and TV production to pitch their fresh ideas to us and stand a chance to qualify for a business loan. Kindly fill out this application form and submit it together with your proposal to skrinquest@mycreative.com.my

SkrinQuest is open to Malaysian incorporated companies which is at least 51% owned by Malaysian. Applicants must present their own original ideas and possess good command of English and/or Bahasa Malaysia.


PROPOSAL REQUIREMENT
  • Your proposal should include the following component:
  • Completed application form
  • Project details, i.e. storyline, synopsis and genre
  • Must be accompanied with a visual aid, i.e. clip/trailer/story board
  • Budget for the production, including production schedule, marketing & promotional plan and sales estimate
  • Letter of Intent/ Contract/ Distribution Agreement is an added advantage
  • Other relevant information
CATEGORY
  • Film
  • TV production
  • Animation
\
SUBMISSION PROCEDURE

Please submit the completed APPLICATION FORM together with the required information via EMAIL to skrinquest@mycreative.com.my before 5.00pm, 10 September 2014.

*Applicants that are shortlisted will be contacted by the organising committee to present their proposals to a panel of judges from the industry during “Pitch Day” to be held during the Content Malaysia at the Mandarin Oriental, Kuala Lumpur on 18th September 2014.

*Terms and Conditions apply






Wednesday 27 August 2014

Memoirs of Saloma


AWARD-WINNING
actress Melissa Saila has just produced and directed a biopic for the small screen that is close to her heart.

It focuses on the life of her aunt, the late singer-actress extraordinaire Saloma, who was also wife of the legendary Tan Sri P. Ramlee.

Saloma will be aired on Astro First (channel 480) on Aug 28 in two parts.

This biopic has been a long time coming for Saloma’s sister Mariani Ismail, herself a well-known actress in the 1960s. It was Mariani who inspired her daughter, Melissa, to direct this biopic.

“I have been waiting for more than 30 years since the death of my sister for someone to do a decent tribute in her memory,” says the 81-year-old. “I was disappointed that no one has done that earlier.”

Tired of waiting, Mariani asked her daughter to do something so that Saloma’s life story would be made known to all Malaysians.

“My sister has contributed immensely to the entertainment industry and till today, people are still enjoying her songs. I do not want Saloma to be forgotten.”

The two-part series begins in 1941 when Saloma was aged six and ends in 1983 with the actress’ death at age 51.

Playing the younger Saloma is Puteri Balqish while Nabila Huda takes over as the older Saloma.

Among the cast are Tony Eusof (as Ramlee), Sazzy Falak (as Mariani), Sharifah Amani (as Siput Sarawak) and Hasnul Rahmat (as Pak Ismail).


Mariani has seen the biopic and is clearly happy with what her daughter has presented. Some scenes brought back fond memories and tears to her eyes.

“It was difficult for me to cope with my sister’s death,” recalls Mariani. “For 20 years after my sister’s death, I refused to listen to any of her songs or watch any of her movies. I did not want anything that reminded me of her as it would make me sad.”

Mariani’s favourite scene in the biopic shows Saloma at age seven and herself at age nine when their parents had divorced.

The two girls were staying with their father in Tanjung Karang, Selangor.

“Saloma missed our mother who was staying in Singapore very much,” Mariani says. “She was crying for our mum almost every day. I could no longer stand to see tears in my sister’s eyes.

“So one morning, I took Saloma to the market in Tanjung Karang and manage to hitch a ride to Central Market in Kuala Lumpur. Then, we walked to the railway station and sneaked onboard the train going to Singapore. Our mother was shocked to see us standing at her front door.”

For Melissa, 42, who started her own production house Kus Semangat Aktor Sdn Bhd in 2007, her favourite scenes are those of Saloma struggling to continue living after the death of her beloved husband, Ramlee.

“He was the love of her life and she was not the same person after his death,” says Melissa. “She had lost her will to live.”

Melissa was only 11 when her famous aunt died. She remembers Saloma as an introvert, reserved and shy, and such a contrast to her mother, Mariani, who is an extrovert and rather outspoken.

Melissa’s husband Megat Fauzi Isa, 51, is one of the producers of the biopic and co-wrote the script. He is mindful of the fact that doing a biopic on a legend like Saloma will likely draw many comments.

“We cannot satisfy everyone,” he says. “And they must understand that it is impossible for us to feature everything that took place in her life in a three-hour biopic. With such a time constraint, we had to choose what we want to feature.”

He adds that they chose to highlight Saloma the person first rather than the singer or actress. “Viewers will always be [more] interested about the human side of any famous personality.”

Shooting for the biopic took 33 days to complete and about 90% of it was done in Penang with the rest in Kuala Lumpur.

The biggest challenge Melissa had to face was portraying a bygone period in which she was not even born yet.

“In that sense, I’m lucky to have my mother to fill me in on how that era looked like,” says Melisa. “She was my adviser.”

Source: The Sun Daily





Thursday 14 August 2014

HANDS PERCUSSION Presents Tchaikovsky On Gamelan

HANDS Percussion, a renowned Malaysian percussion ensemble has been creating a veritable bang in the music scene in Kuala Lumpur since 1997 with its ground breaking and innovative performance. The ensemble’s performances has been highly regarded and admired as they endeavour to preserve their cultural heritage while introducing new dimensions to theatrical drumming by venturing into contemporary percussion music and exploring different cultures.

Today, HANDS has 10 full time performers, 18 part-time performers and 14 trainee performers. The performers has been divided into 2 performing group – the original core members, HANDS 1; and HANDS 2 formed in 2005. HANDS Gamelan Group was formed in 2007 when a custom made gamelan set influenced by the Malay and Javanese Gamelan was acquired.

In June 2013, HANDS played an adaptation of Tchaikovsky’s Danse Napolitaine from Swan Lake at DPAC in their fund raising concert for France. It was the first time they played a Western Classical piece on the Gamelan and Shigu.

Now a year later, they have adapted another 9 pieces of Tchaikovsky’s works from Swan Lake, The Nutcracker Suite and The Sleeping Beauty to showcase in this hour long concert in August. In the intimate space of Pentas 2, this concert promises to be another unforgettable enthralling concert!

Venue :
Pentas 2,
KL Performing Arts Centre (KLPAC)

Jalan Strachan, Sentul Park, off Jalan Ipoh, Kuala Lumpur, Malaysia

Date & Time :

For Public
·         15th August 2014 (Friday) – 8:30pm
·         16th August 2014 (Saturday) - 3:00pm & 8:30pm
·         17th August 2014 (Sunday)  – 3:00pm
·         22nd August 2014 (Friday) – 8:30pm
·         23rd August 2014 (Saturday)  – 3:00pm & 8:30pm
·         24th August 2014 (Sunday) – 3:00pm & 8:30pm

For Corporate
·         19th August 2014 (Tuesday) – 8:30pm
·         20th August 2014 (Wednesday) – 8:30pm
·         21st August 2014 (Friday) – 8:30pm
·         24th August 2014 (Sunday) – 8:30 pm

Ticket Prices:
-          RM128 (Adult)
-          RM88 (Student/ Senior Citizens/ Disabled)
*Inclusive of RM3 ticket handling fee

For any inquiries on ticketing, kindly contact :
HANDS Office +603-6141 4480, +6012-779 8009, +6012-502 6883



Veteran comedian Maidin Ibrahim dies

 After the death of renowned international comedian, Robbin Williams, we are saddened by another news : Maidin Ibrahim, local veteran comedian dies at 76. Here’s the news by Bernama:

A veteran comedian, renowned for his role in the film Anak Mami, Maidin Ibrahim, 76, died at 2pm, 13th August 2014. According to a member of his family who declined to be identified, Maidin succumbed to a heart attack at his house in Kampung Pokok Tai, Gurun.

The late Maidin, who was popular with the name Mamu Maidin, left behind a wife Habira Ibrahim, five children and three grandchildren.

The late Maidin was born in Pokok Keras, Bagan Lalang, Butterworth, Penang and started his career by joining a boria (traditional Penang song and dance) group in his village in the 1950s.

He also acted in the Salam Pantai Timur sitcom and had also won the Skrin 2001 Best Supporting Actor Award via the drama Pinang Durian




Tuesday 12 August 2014

Supermokh The Musical Restaging


Who is Supermokh?

Supermokh is the nickname of Mokhtar Dahari, an Asian football legend in the 1970s who has helped the Malaysian squad defeat Asian giants like Japan and South Korea. 

During his illustrious 18-year career, he was the best striker in Malaysia and scored more than 170 goals.

 In the late 1980s, SuperMokh was diagnosed with motor neurone disease, a rare condition where parts of the nervous system slowly deteriorates, causing progressive weakness in the muscles. He died in July 1991 at the age of 37.


Supermokh The Musical Restaging

Supermokh The Musical was first staged in November 2013 with 17 sold-out performances. It tells the story of Malaysia’s best-loved icon – the late footballer Mokhtar Dahari – known as Super Mokh to his thousands of fans.

With the blessings of the Sultan Of Selangor, Sultan Sharafuddin Idris Shah, Datin Tengku Zarina and Mokhtar’s family, the musical is once again produced by Tall Order Productions and Jugra Publication.

In the first season, audiences were thrilled by the performances of Awie as Mokhtar and Maya Karin as Tengku Zarina, supported by a star-studded cast that included Douglas Lim, Dina Nadzir, Rashidi Ishak, Radhi Khalid, Phoon Chi Ho, Oliver Johanan and Clarence Kuna. 

The world-class music is composed by music director Michael Veerapan, with Adlin Ahmad Ramli as lyricist, and the dance performances are choreographed by Adzwadi Saini. Producers were also gratified to discover many young Malaysians in the audience who had never had the excitement of seeing Mokhtar play in real life. 

For many in the audience, SuperMokh revealed parts of the footballer’s life that was previously unknown. Memories and national pride were rekindled with the names of Soh Chin Aun, Santokh Singh and Arumugam. 

Supermokh The Musical Restaging will be staged at Istana Budaya on 8 – 21 September 2014.


Remembering Robbin Williams: Legendary Comedian Like No Other

WHETHER covered in prosthetic makeup and a fat suit as Mrs Doubtfire or as an animated genie in Aladdin, you couldn’t mistake the larger-than-life personality of Robin Williams in his films.

While he will be best remembered for his side-splittingly hilarious antics, he also boasted serious acting chops: he scored four Oscar nominations through his career, winning one in 1997 for Good Will Hunting.

The world is in mourning with the news that Williams has died at 63. Police have confirmed that they found Williams’ body in his home about noon Monday (California time) and he was pronounced dead at 12.02pm.

The actor had been entertaining audiences with his razor sharp wit for more than 40 years, with many iconic roles. These were among his best:

1) Mrs Doubtfire
Who could forget Williams’ brilliant turn as a dad who is so desperate to spend time with his children after a messy divorce that he dresses up as an elderly housekeeper named Mrs Doubtfire. The lengths to which he goes to keep both identities separate made the film one of the funniest family comedies of the 90s.In 1993, Williams won a Golden Globe Award for his role and the film went on to be ranked as the 67th funniest movie of the 20th century by the American Film Institute.
According to The Hollywood Reporter , Williams had recently agreed to star in a long-awaited sequel, which was in the early stages of development.


2)  Good Will Hunting:
In 1997, Williams starred in a more serious role, alongside Matt Damon and Ben Affleck in Good Will Hunting. The role won Williams his first and only Academy Award. Despite the fact the film was a drama, the funnyman couldn’t resist sneaking a few laughs in: according to IMDB, Williams adlibbed some of his funnier lines, including a story about his wife farting in bed.


3)  Dead Poets Society
He was the teacher we all wished we had. In 1989’s Dead Poets Society, Williams played English teacher John Keating, who inspired his university students to love poetry, to follow their hearts, and to seize the day (‘Carpe Diem’). Liam Neeson was originally cast in the role, but it was given to Williams when director Peter Weir took over the reins of the film. Williams was nominated for an Academy Award for his role in this modern classic.

4) Good Morning, Vietnam:

Here was Robin Williams at his improvisational best. In 1987 Williams starred as a radio DJ who was sent to Vietnam to entertain US troops. In real life, he entertained everyone who saw the flick and reportedly adlibbed all of the radio broadcast scenes. Williams was nominated for an Academy Award, and won a Golden Globe, for his role in the film.



5) Aladdin
His face may never have appeared on screen, but Williams’ larger-than-life personality was all over the 1992 animated Disney favourite Aladdin.
The cartoon tale of the petty thief-turned-prince was biggest movie of 1992 and Williams, who voiced the Genie, was the standout character.
Ironically, the cartoon may have been the character most like Williams we’d ever seen on screen, as he buzzed about variously impersonating Jack Nicholson, Arnold Schwarzenegger, a Scotsman, Robert De Niro, a female flight attendant and a roast turkey.

                                       

Source: news.com.au

Sunday 27 July 2014

Selamat Hari Raya dari Warga MyCreative


Cahaya ramadam berlalu pergi,
Menyambut tibanya Aidilfitri,
Ampun maaf segala peri,
Semoga ikatan kekal dihati.
Selamat Hari Raya Maaf zahir batin.

Wednesday 16 July 2014

New Age Fashion Retailing in Malaysia


Research shows that there is huge potential for online fashion retailing. The fashion business (in Malaysia) is now recording RM16 billion for 2014 (forecast) and it is expected to balloon up to RM21 billion in 2020 with a per annum growth rate of 7%. With 50% of the population owning computers and 56% internet penetration rate, coupled with an average of 5 credit or debit cards per household, it can only mean that the figure can grow significantly.


ASHION has been one of the popular means for entrepreneurs to showcase their passion for business. It may consist of small and medium enterprises but it has significantly contributed to the sub-economy of the creative industry in the country and pretty much fuel the retailing sector as well. It is no surprise that many youth, particularly female, have been interested in having their own fashion business. My wife is one of them. She has a retailing business selling costume jewellery on social media.

                                        

What is the current trend in fashion retailing in Malaysia? You may have noticed the word social media in the previous sentence. Well, that is the hint. Retailing has gone beyond physical stores. Gone are the days where people rush to Jalan Tunku Abdul Rahman to queue in front of Mun Loong or Globe Silk Store or even Wisma Yakin at Jalan Masjid India. People are talking about Zalora and Fashion Valet. In the new era of internet, youth are brave to purchase online when their parents are still contemplating using ATM machines! (I know my father refuse to use ATM machines - he queues at the bank with a cash cheque in his hand :)


What makes it possible for youngsters to embark on fashion retailing online? Gen Y in particular works on visual basis. What is being showcased online is good enough for them. On the other hand, Gen X still requires the touch and feel of the garment and worry too much about cyber security. There is a mismatch for economic potential here - the ones with money, i.e. Gen X, are the ones who are without confidence (for online purchase) and the ones who are willing, i.e. Gen Y, are not at the mature income level for significant purchases. Nevertheless, both Gen X and Y aging from 20 to 39 with average income of RM10,000 per month continues to be a major driving force as far as online purchases are concerned.

                               

Research shows that there is huge potential for online fashion retailing. The fashion business (in Malaysia) is now recording RM16 billion for 2014 (forecast) and it is expected to balloon up to RM21 billion in 2020 with a per annum growth rate of 7%. With 50% of the population owning computers and 56% internet penetration rate, coupled with an average of 5 credit or debit cards per household, it can only mean that the figure can grow significantly. Malaysia is within the Top 10 of the e-commerce index (AT Kearney Study) garnering RM250 million worth of e-commerce transactions that is expected to double in the next 5 years. With the infrastructure and logistics quality for delivery that is on par with the United States of America (Based on World Economic Forum), it only reinforces the new age shopping habit.

The AT Kearney Study also uncovered that the new economies that will significantly fuel the fashion online industry globally are United Arab Emirates, Oman, Saudi Arabia, Kuwait, Brazil, China and,... surprise, surprise,.... Malaysia. As mentioned earlier, these countries have good logistical infrastructure unlike countries like Indonesia, India, Philippines and the consumers are more confident of online shopping unlike their counterparts in countries such as Russia, Turkey, Jordan, Panama and Morocco. An aspect worth gauging as far as confidence is concerned would be the return rates of goods sold via online. Some countries like Germany has return rate as high as 50%. Some countries have poor internet penetration and online banking facilities; and as such, their method of retailing is stuck at conventional cash-based transactions such as Cash on Delivery ("COD").

Sometimes the term "Demand Pull" does not work in the fashion industry as fashion is not derived from what people want. Fashion enlightens people with what they don't know what they want.

                                     

What is next in the new age fashion retailing world? Ever heard of augmented reality? Modern consumers demand much more that just product showcase. They want experience. They want to be told what their total fashion solution would be. Sometimes the term "Demand Pull" does not work in the fashion industry as fashion is not derived from what people want. Fashion enlightens people with what they don't know what they want. With that kind of complex behaviour, no wonder consumers get excited with fashion shows both live as well as online. The total combination of all apparels from head to toe matters. Some online stores offer that trial and error before a purchase is done. Consumers can pick and choose combinations of apparels - the augmented reality mentioned earlier. Some e-commerce engine piggy ride on the world of media and entertainment. TonTon for example gives viewers of online TV/Film content the pleasure of clicking on celebrities' image if they fancy what the celebrities are wearing - linking them to an e-commerce site that sells that particular outfit worn by the celebrities in the TV/Film show. 

Another new age platform is the social media. Consumers are on the go and they want to see product showcase at the utmost mobility. Asian market will tend to follow the behaviours of large economy like China where 88% of its population uses social media and 66% writes product reviews after doing online purchases. Facebook and Instagram prove to be very useful for visual attention. You see many celebrities minding their daily lives on Facebook and Twitter and along with that, fashion gets showcased. Tagging a fashion brand with celebrities creates a powerful tool for marketing. Just recently I had a conversation with a famous emerging fashion designer, Fairuz Ramdan, who claims that he has achieved that success by using a real live walking fashion model, Wak Doyok (See picture in earlier paragraph above), who lives his life on daily basis with the sole purpose of showcasing his fashion every hour of his daily routine. A bizarre phenomenon but hey, if it works, why not? Today fashion designers have turned their backs on conventional mediums such as TV/Radio commercial or newspapers.

                                     

What is next in the genre of fashion? You may recall some of the countries I mentioned earlier. Most of them are from Middle East. Middle Eastern money is leaving Europe and the Americas and is heading its way towards Asia. South East Asia and China will be their (Middle Easterns) shopping heaven. Therefore, it makes perfect sense that Islamic fashion is being embraced. This movement alone will be the single most powerful catalyst to drive the world fashion movement to consider Islamic fashion as genre of the contemporary consumers globally. In Malaysia we have plenty of Islamic fashion designers and even the non-Islamic ones are testing waters (such as Melinda Looi). Islamic is in trend but not necessary forever. You will have to be dynamic in identifying what the market will accept. Zara restocks its designs every 2 weeks and Uniqlo implements "planned obsolescence" by forcing new designs to the market rather than reacting to consumers' preference - tell consumers what they don't know what they want (again).

So in a nut shell, if you want to be a fashion business entrepreneur, what do you need to consider? Well, keep your costs lean. Concentrate on matters that matter most. Go online. Forget about opening your physical store first. Continuing with the conventional placement at other retailers such as Metrojaya, Parksons and the like but do it concurrently with your online presence. Do Zalora or Fashion Valet. Do augmented reality stuff and surf on social media wave. Strive for efficiency and effectiveness of delivery activities. Choose reliable delivery partners to ensure goods get delivered expeditiously and choose reliable suppliers so that you have an optimal inventory level that keeps warehousing cost to the minimal yet ensuring sufficient stock to met demand - the Economic Order Quantity. 

                              

Price your goods wisely because online buyers are very price sensitive. Benchmark your product and its pricing to competitors and rationalise what margin is healthy for your cost structure. If you have trouble in that, you may have to reconsider your cost structure or types of products. Finally, spend money on marketing that is focused in addressing your audience - social media being the best. When business gets more solid, you should also go for Omni-channelling, which means, you use all methods of selling with interaction with consumers: Online, Mobile, Catalogues, Call Centre, Pop Ups, Stores, COD, Fashion Shows, Linking e-Commerce to Content, etc - integrating online and offline channels.


..... tell consumers what they don't know what they want .....



Johan Ishak
Chief Executive Officer
MyCreative Ventures Sdn Bhd