Wednesday 1 January 2014

2014 CNY Collection: The Beauty of Serendipity by ML x AC


Still thinking of what to wear for this Chinese New Year? Here's a suggestion:

Melinda Looi and Amber Chia has just launched their "ML x AC" Chinese New Year Collection.ML x AC (pronounced “Melinda Looi and Amber Chia”, or “ML and AC”) is one of fashion’s most exciting collaboration this Chinese New Year.

Jointly designed by accomplished fashion designer Melinda Looi and top celebrity model Amber Chia, the collection, titled 緣Yuan: The Beauty of Serendipity, was inspired by the Chinese concept of yuan (缘), described as “the binding force that links two persons together in any relationship”. In English, the word yuan is most closely translated to serendipity, which also means “finding something good without looking for it”.

It is also yuan that brought Melinda and Amber together. The duo, who are now considered industry veterans, have known each other since the early stages of their respective careers in the fashion industry in year 2000.

The collection combines bright, auspicious colours with a variety of fabrics and textures to represent the many faces and personalities of people that touch our lives.

Yuan: The Beauty of Serendipity is a collection that goes beyond typical Chinese New Year offerings. Melinda and Amber designed the collection with the lifestyle of modern day ladies in mind.

From traditional and elegant qipao, youthful dresses with an Oriental touch, and roomy A-lined blouses to modern structured vests and pants suitable for the office – ML x AC carries something to suit any personality or lifestyle requirement. There is even a range of fun, casual polo garments for the entire family consisting of tops for men, women, little boys, and girls, as well as adorable matching mother/daughter polo dresses.

If you are interested in ML x AC Chinese New Year Collection, you can find it in Zalora, the exclusive online partner for the ML x AC collection, which will be the first designer/celebrity Chinese New Year collection to be made available at the online retailer’s websites in Malaysia, Singapore, Brunei, and Hong Kong. 
The collection is also available in Parkson Pavillion, Parkson KLCC and the Melinda Looi Showroom at 131, Jalan Maarof, Kuala Lumpur, Malaysia.










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