The conference was held in conjunction with gamescom, the leading European consumer show, creating a full week of activity and opportunity for the games industry. This confluence of industry professionals allows GDC Europe to address the development community at a central location in the heart of Europe, and command the critical mass of the European games sector . GDC Europe is the essential platform for learning, inspiration and networking for the creators of computer, console, handheld, mobile, social, and online games in Europe.
There are a lot of interesting topics that are discussed and presented in the conference and it is definitely an eye opener since game developing is quite new to Malaysia. Among of the intriguing topic is how the free-to-play game developers earn their income and how should they balance revenues with user experience. We are all familiar with free-to-play games such as CandyCrush, Pou, Talking Tom and all. But do we know how do the game developer earn their income?
According to the speaker, up until 3 to 4 years ago, majority of the income from free-to-play games were banner advertisements. However, it is not favorable as it has high frequency of showing and thus is intrusive to the players as the banners will break the game play. Therefore, in order to balance their revenue with users’ good experience, the developers has intergrated the advertisements into the game. They only display advertisements related to the game that is being played so that they don not put the player off. Apart from that, advertisements to first time players has also become a taboo since it will greatly reduce the enjoyment of the players.
There are a lot more information to be shared but a picture is worth a thousand words. Here are the photos taken during the unforgettable trip to Game Developers Conference 2013, Cologne, Germany.
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